We thought you had to marry the doctor to get this kind of service.

But Dr. Joseph Cervone’s (www.conciergeskincare.com) high profile patients can reach him 24-7 on his cell. He even carries their prescriptions in his PDA, in case he has to perform a digital intervention. The patients also get to keep electronic copies of their medical files.

Dr. Cervone, who practices out of West Orange, is an internist with a blossoming beauty practice that tightens, lightens, lasers, lipos and de-veins 5,000 patients.

Beauty is skin deep. Your health may be too. “Patients who look good, feel good,” he says definitively.

The practice—there are three other doctors—also focuses on preventative medicine; from screening for heart disease to weight management.

But it was that “Concierge” medical service that caught our attention.

Dr. Cervone is frustrated with the limits of insurance reimbursements and its bureaucracy, and has a clientele willing to pay out of pocket for his services. He decided to make that personal service the hallmark of his practice.

It isn’t just about answering their calls when the laser mark lingers too long. The idea of being accessible all the time, he says, means he gets to patients quickly with important test results, and ultimately he says, that helps prevent more serious problems.

No more dealing with “the service” after hours, when you call this doctor. He may not be able to cure what ails you. But he’ll pick up his own phone.