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Kim Bensen 200X200
Jersey Pride

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Made To Order PDF Print E-mail
Tuesday, 27 February 2007

Our e-newsletter from Nordstrom this week contained 26 pages of spring dresses, each with more than twenty dresses displayed. Too much information!

We know the dress is back. This has come down from on high, in every fashion magazine, on every blog.

It’s hard enough to get used to the thought of wearing them for more than weddings, fundraisers and funerals. We need dresses that work everyday, without going through hundreds of choices.

Here’s one answer, right in our backyard. Simplify. Pick classic styles, get custom fittings. Go to www.dvlllc.com for a look at Danielle Van Looveren’s line of clothing.

From a studio out back of her home in Chester, overlooking a pool and a country field, Danielle designs, sews and sells.

Danielle likes to work in silk and cotton. Her youthful spring line of dresses -- soft and feminine in tasteful patterns and colors, will take you from the office to that afternoon wedding in style.

Her silk collarless jackets over textured sleeveless shifts announce you as a CEO. Or the chic host of the party. But you won’t have to cash in your stock options to carry this away.

If you like the fabric, but reject the style? Danielle will customize a pattern for you for $350. Add the cost of making the dress... you’ll still pay less then you would buying from a better known designer.

Love the dress, but not your jewelry? Danielle will create a necklace made from similar fabric.

A percentage of all of Danielle’s sales goes to organizations that mentor women for roles in the business world.

So pay a visit to the little studio overlooking the pool and the field. You’ll find something that has your name on it, maybe a few things. You’ll satisfy the fashion police, without sifting thru hundreds of dresses and styles. Now if only Danielle would create some shoes!

 

 
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