Why? Because you designed them.

Mary -- during a prior corporate life -- often found herself stuck on a long airport line. So this Jersey gal used her time wisely, and polled other female travelers to get their take on the perfect bag.

The results? It would carry a laptop, organize all personal things in a logical way, have a sense of style. And, did we mention it needs to hold a sippy cup and diapers?

Most importantly, the women said, the perfect carry-on would combine business with pleasure and reduce travel time by eliminating the wait at baggage claim.

Mary kept polling women, and began imagining the design. She quit her job, and raised money to start a company making these fashionable uber-organizers.

Pick out any bag you like on Mary’s website and scroll down to look at the features. We challenge you to find a bag with more pockets, zippers, hiding places, and carefully thought about add-ons, like matching holders for personal items, power cords and phones.

We especially like the new Soft Tote, in tan and leather for the spring.

So, shelve your Tumi and buy a Coakley. Help a fellow female entrepreneur? and if you have other suggestions for a bag, let Mary know. Bet she creates a design that matches your idea!