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Here’s our bet: If you invest your winnings in Trust Fund Baby (www.trust-fund-baby.com) you won’t be disappointed.
The mother ship store is in New York City’s NoLita neighborhood. But Trust Fund Baby has a new crib in a row of exclusive designer shops at the Pier at Caesar’s (www.thepieratcaesars.com). The secret is amazingly soft fabrics. For infants, smooth-as-a-baby?s bottom tiny suede jackets, cashmere sweaters and soft wool pull-up pants. And this shop is not just for the diaper set. There are modal beaded tunics, brightly knitted sweaters and ballet-collar tees for moms; casual and chic Friday-wear for dads. Founder and CEO Monica Tran is a former executive at Armani. The clothing comes from the same top manufacturers that supply her ex-employer. It shows. Tran has even designed a garden scent for the Garden State. It’s a home fragrance oil featuring native blueberries, cassis, plumeria and jasmine that will leave any room smelling fruity and inviting. There are juice boxes and snacks to keep your little ones happy while you peruse the shop. Despite the name, you won’t need private equity to fund your shopping spree. The clothing is pricey, but not overboard for the quality. And if you bring a copy of this column in, Monica will give you ten percent off your purchase! This is a great place to baby your baby. Or yourself. Trust us. Tomorrow: A taste of London in Montclair..
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