If you’ve read “Small Is The New Big” or “The Long Tail” you know that we are a nation of niche marketing.

One niche: travelers looking for breakfast. One way to fill it: Cereality (www.cereality.com) at Newark Airport. This is the snack to fly for.

Next time you’re there, do a stopover at this little kiosk and sample the next foodie craze. Mix-n-match dry cereal.

It just makes sense that that someone would pre-select our favorite cereal combos (you don’t eat just one, do you?) and sell them to us with all kinds of tasty toppings in a colorful container.

Cereality does not favor any one brand. Fruit Loops from Kellogg’s and Quaker’s Cap’n Crunch Berries, are blasted with dried mixed berries to create Burst ‘O Berry. A-Maize-ing Grains is a combo of General Mills Corn Chex and Kix with Nature’s Path Organic Corn Flakes plus a trail mix topper. Add milk and enjoy.

And what a great idea to put this in the airport. If you’ve ever flown with a child you know cereal is the ultimate pacifier. Gone are the days of counting out enough Cheerios to cover a cross-country jaunt; stop off at Cereality and load up the feed bucket. Caution: you may want to skip the sugary stuff and chocolate chips— the aisles don’t accommodate somersaults.

Some weary travelers may envy the company uniform. The servers, called cereologists, wear pajamas.

No doubt, the folks at Cereality have figured out their niche.