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Jersey Pride
Bograds
Kim Bensen 200X200

Syndication

Just Like The Old Neighborhood PDF Print E-mail
Tuesday, 27 March 2007

ImageProblem: You need the ultimate dress, glittery beaded bag, and hottest shoes. You have less than $500, but need to look like you’re carrying the Black Card.

Answer: A reader sent us to La Rue Chaude (www.laruechaude.net) in Morristown because it reminded her of shops in her former Soho neighborhood…where $500 might just get you started.

La Rue Chaude, with its attractive, large storefront windows and masonry, would be at home on any Soho street. But the South Street shop caters to its Jersey demo with a range of moderately priced designer dresses (Betsey Johnson, Mac & Jac, Cynthia Steffe), jeans (Hudson, Red Engine) and shoes.

This is the place to get your ballet flats for spring, the kind you want to wear off-stage. La Rue Chaude carries a large selection of London Sole, (www.londonsole.com) the comfie flats that have reached cult status with celebrities. They have no right or left shoe, and pull tight with a drawstring. You’ll want to hurry because you can grab a great pair of metallic gold flats for $66, less than half price.

By all means, buy a beaded evening clutch for $38. Actually, buy two…get something metallic for spring and stash a basic black bag for fall.

You can dress up with a shimmery halter top, or ease into something more conservative, with a knit print, for less than $50.

In the back of the shop, you’ll find designer duds for the stroller set and a few things for the guy who wants to burst out of his J.Crew uniform.

Shops like La Rue Chaude have limited marketing budgets, so it’s up to us to get the word out. If you have a place near you that could pass for SOHO, make sure you let us KNOW-HO. It might make all of us feel like we’re back in the old neighborhood.

 

 
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